Why does your website needs to be ranked
Most realtors that we speak to seem to think that it’s a waste of time to try and get their websites ranking on search engines because they see that the search engine results pages (SERPs) are dominated by the big boys such as Zillow, Realtor.com and so on. Now while this might be true if you check, there are ALWAYS some of the SERPs spots that are taken by local real estate agents and brokers. For the most part, those agents/brokers are in those positions for a reason – they or their search engine optimizers have worked to reach that goal. The fact that the vast majority of agents/brokers don’t challenge them for those positions it means they sit there comfortably and reap the rewards of having buyers and sellers contact them. If you’re not in the game then you’re not going to score – it’s as simple as that!
Always keep in mind that while home-buyers may use the previously mentioned big boys to look for local homes for sale, they rarely use those sites to find real estate agents to assist them when they’re looking for a new home (or to sell a home), so it’s important that these prospective clients know that your business exists and how they can help you.
Our Custom SEO Services
As Southwest Florida’s premier real estate SEO company we have the knowledge and experience to be able to help you establish a strong presence in, not just Google, but also Bing so you can attract new home buyers and sellers.
As a broker, you have an additional advantage over regular real estate agents in that you are allowed to have a Google My Business maps listing. Zillow, Realtor.com and other such companies without a local office presence in your city can’t take advantage of these listings. So if your business is on the first page of Google in the maps listing area, if you have enough positive reviews showing up in there you are highly likely to receive phone calls from searchers. This is something that we can also help you to achieve.
Want to know more? Then contact us today to get more information about our local real estate SEO services.
Targeting the right keywords is critical if you don’t want to be wasting both time and money when it comes to search engine optimization. You need to be targeting keywords that bring you relevant traffic, but at the same time making sure the keywords you choose can be ranked highly in a fairly quick manner.
If you only focus your services in certain locations, then it makes sense to only focus your search engine optimization and ranking efforts in those same areas. If you target the right local keywords, then your efforts should soon pay off and you will get a quicker return on your investment.
Landing Page Creation
If you are targeting a lot of keywords it’s important that your website has a lot of pages, as each page can really only be effectively optimized for 2-3 keywords. By adding well-optimized sales landing pages to your website, you will be able to target, optimize and rank for more keywords.
Although your on-page optimization only really accounts for about 20% of what you need to do to rank for the tougher keywords, it’s still very important to do it correctly on all your pages so that the search engines are under no illusions of what keywords you’re trying to rank your website for.
Ranking highly for a lot of keywords really counts for nothing if those keywords are not generating highly targeted traffic that result in more leads for you. By adding analytics to your website you will be able to gather important information on who is visiting your website and how they’re finding you.
Finally, if you’re paying someone to rank your website for various keywords, then it’s important for you to know that your website is actually ranking for those keywords. When we build your website we will include a keyword rank tracker that you allows you to log in and view your rankings at any time.
Our Optimization Process
We develop a custom search engine optimization strategy for each individual client to help reach their goals and objectives on the web.
Before we start work, we need to know more about you, your company, your services and the type of customers that you are trying to attract. Only once we have this information can we really effectively plan on a strategy of how we can best optimize your website in order to rank for the specific keywords being used by your prospective customers to find businesses like yours.
Research & Competitive Analysis
Once we’ve determined which keywords we should be considering, it’s important to know that we’re not going to be targeting the impossible, or targeting keywords that we aren’t confident that we can rank for. That’s why it’s vital that we carry out a competitive analysis so we can see how strong your competition is for those keywords and determine if we can topple them.
Strategy & Development
Now that we’ve tied down the exact keywords that we’re going to target we need to plan how we can optimize your website in order to rank highly for as many of those keywords as possible. This might mean adding new pages to your site, and if we have to, then we’ll make sure that they look professional and will help you to convert more of your website visitors.
Implementation & Reporting
Once your pages are up our work doesn’t stop there. We need to continuously monitor those pages, both in terms of ranking and conversion. If we find that a page is ranking highly and getting a lot of clicks, but you’re not getting any kind of contact or feedback from the visitors, then we’ll need to tweak the language on those pages to try to improve on the conversion rate.