In the old days, all you had to do was put your real estate listings in the local paper and wait for the phone to ring. Those days are gone. Today people look on the internet for information about everything and that includes when they are looking for a home to buy. The hot spot today to be on the internet for the real estate business is social media. This is especially true for millennials, the adults who were born after 1980. Here are 4 social networks you need to connect with millennial buyers and renters.
Facebook is the big deal in social media with more than two billion users on the planet and more than two hundred million users in the USA alone. And Facebook has evolved from a site where you shared photos of your cat to a site with full-service business functionality. If you are going to use just one social network it has to be Facebook. If you already have a personal account, keep that for family photos and set up a business account.
Facebook has excellent step by step instructions on how to set up a business account and how to use their marketing tools. Start with a Facebook page for your business. Use their search tools to help find leads. Use Facebook ads to reach lots of potential customers and use their messaging services to stay in touch with clients.
This social media site has more than 300 million users each month. Like Facebook, they offer instructions for setting up on the social media site for your business. Read their information about best practices and placing ads on Twitter.
The number of people who use Instagram has passed 800,000. Thus this social media site is also a great place to post information about your business and your listings. However, you need to make the posts from a smartphone and there is a learning curve to do this in an efficient manner. For old-school insurance brokers, this may be a great task to hand off to one of your new, millennial real estate agents who grew up in and thrives in the world of social media.
With just a couple of clicks on a photo of a home on Pinterest, the person is on your website. Remember that when people look at a real estate listing they spend two-thirds of their time looking at the pictures and less than a third of the time reading the descriptions. Pinterest is full of photos and some of those might as well be attractive shots of properties that you represent! It should interest you that the average income of Pinterest users is over a hundred thousand a year.
Why Social Media?
For someone who has not grown up with the internet and social media, this can seem overwhelming. But, the old ways of getting leads are going away and if you are not part of the new way of doing things your business will slowly fade away. Those millennial real estate agents you just hired will be the way of the future with their smartphones and instant communication with clients on social media.
Is It Really That Hard?
The fact is that old dogs can learn new tricks. If you know the ins and outs of real estate you can learn how to use social media to keep your real estate business viable. Start with the most valuable, Facebook. Use it every day and do not be afraid to ask advice from one of your new people. You are teaching them about real estate and they can teach you about how to navigate on Facebook and other social media sites.